VAIIYA is a cybersecurity company and sponsor of THE FINALS. It is run by CEO Sal Scoria, an AI program. VAIIYA appeared as a circuit sponsor in Season 2, and an official sponsor in Season 5 and Season 7.
Following CNS's breach of the game show in Season 2, VAIIYA was called in by MultiCo to isolate and contain their presence. To accomplish this, VAIIYA attempted to reboot the system, which prompted the AI controlling THE FINALS to transport the game show setting to 16th century Feudal Japan, introducing Kyoto 1568.
While nothing definitive was heard from CNS in the immediate aftermath, some subtle signs of their presence appeared around Kyoto, suggesting they had not been entirely removed from the game show.
In the lead up to Season 5, VAIIYA began advertising their "Series 2000" neural implant, designed to suppress third-party influences on the mind.
At the end of Season 5, CNS temporarily breached and took control of the game show for the second time. In response, a grid resembling that from VAIIYA's commercials appeared in the distance in SYS$HORIZON. CNS later commented "something stirs on the horizon", possibly in reference to the grid.
CNS performed their next large scale attack in Season 7, which saw the group to head to head against VAIIYA with both appearing as seasonal sponsors and controlling separate parts of the new NOZOMI/CITADEL arena. Unbeknownst to most, this attack was purposefully facilitated by MultiCo, and whether VAIIYA is in on this plan is currently unknown.
Other Information
A message posted by CNS during the Season 5 breach may reference VAIIYA by the letter "V", in the line: "wE aRE CNS wE aRE rEADY – V aCCEPT tHE cHALLENGE – y0U hAVE n0THING oN uS"
Products
Series 2000
VAIIYA produces neural implants, notably the "Series 2000" model. It is described as suppressing "third-party influences and eccentricity" that would otherwise affect a person's mind and thoughts. They claim it outperforms competitors "within the standard deviation of conformity".